The 38th Annual Telly Awards selected our latest texting & driving TV spot "Good News" as a winner in four categories including its highest honor, a silver for Public Interest /Awareness. The work was also recognized for Cinematography, Directing, and Music.
The campaign was created for our federal government client NHTSA and aired on paid media nationally for Distracted Driving Awareness Month. Fatalities caused by distracted driving are on the rise and NHTSA asked us to create a campaign that would cause an impact and inspire behavior change. The TV spot is one piece of a multi-platform campaign with display, social, content integrations, and a website.
Watch the TV spot and a behind-the-scenes film of the shoot below.