•  • 2020 Census

Motivate hard-to-count Latino audience to respond.

There are 60M Latinos in the U.S., by far the largest minority population in the country. As the lead agency, we designed and executed an omnichannel approach to inspire this highly reluctant audience to participate in the 2020 Census.

ICC Booth Mom 02
ICC Booth Uncle 02
ICC Booth Parents Latina
Possibilities Clinics
Possibilities Parks
Possibilities Jobs