Every brand has dashboards. But data doesn’t move people, culture does.

Cultural Current™ is our system for turning raw, real-world energy into creative that actually hits. Not a black box. Not theory. Just a process that moves fast, cuts deep, and makes people care.

We go beyond age and demo to passions and identity.

How?

  • Cultural scans across music, sport, fashion, food, tech
  • Street-level convos +
    AI trend surfacing
  • Map what’s bubbling up and why it matters

You don’t ask who’s 18-34.

You ask who’s into Kendrick or F1.‍That’s where connection lives.

We don’t stop at trends, we dig until
we hit truth.

How?

  • Head/Heart/Gut motivators
  • Human truth × Brand truth
  • Insight that creatives feel instantly

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How?

  • Briefs that breathe, not bore
  • Brand codes, language, and vibe
  • Flexible frameworks that scale and stay human

This is where we start making work that moves with the audience, not against them.

How?

  • Social-first creative, built for the scroll
  • Creator collabs, live drops, platform-native content
  • Work people share, remix, quote, and remember

Cultural Current™ gives brands a way to show up with meaning, energy, and relevance, right now.