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How do you make accounting sexy to Black and Hispanic students? You smash the stereotypes that it’s boring and exclusive.
We went all in with a campaign built to show students that accounting isn’t just numbers; it’s a launchpad to any career you want. Social? Covered. Website? Fire. Stories from real, young accountants? Game-changer. We gave them tools, resources, and inspiration to see accounting differently.
This wasn’t just a campaign, it was a movement.
Facebook didn’t just want to fill seats in their Engineer for the Week program—they wanted the right people in those seats.
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