Census

Get Latinos to care about the 2020 Census. Mistrust, COVID, privacy fears, getting people to participate was tough. But Latino communities matter big-time, with over $675B in federal funds on the line.

Our Strategy:

We didn’t just talk at people, we got real. We showed them how theCensus directly impacts their lives, made it easy to understand, and used influencers to drive the message home. Twitter takeovers?You bet. We owned that timeline.

The Results:

99.98%

of U.S. housing units counted.

Twitter named us one of the Best of Tweets 2020. We didn’t just ask people to participate, we made them feel the impact.

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Meta

Facebook didn’t just want to fill seats in their Engineer for the Week program—they wanted the right people in those seats.

Amtrak

In a fast-moving world, Amtrak needed a comeback. How did we get multicultural audiences back on the train?

DoD Civilian Careers

Department of Defense. Defense Civilian Personnel Advisory Services

NHTSA

Speeding, ignoring seat belts, or driving drunk? How can we change the culture of driving, and make our roads safer for everyone?