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Amtrak needed a comeback after COVID tanked ridership. The mission? Reignite travel, rebuild loyalty, and drive revenue, especially with multicultural audiences hit hardest by the pandemic.
We didn’t just slap ads on a billboard. We dug deep into what mattered to these communities: connection, belonging, and respect. Then we built campaigns that felt real. From social media to multicultural pubs, we delivered content that hit home. And yeah, we brought the culture too, like our“Train to Table” series, shining a spotlight on minority-owned restaurants.
When you get authenticity right, it’s game over. You don’t just market, you make moves that change the business.
Speeding, ignoring seat belts, or driving drunk? How can we change the culture of driving, and make our roads safer for everyone?
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