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How do you turn an environmental message into something basketball fans actually care about, with no players, no time, and every market to cover? That was the NBA’s ask for Green Week. They needed more than a campaign. They needed a movement. So we made it real, human, and impossible to ignore.
We didn’t just create content, we built cultural connection. NBA Energy All-Stars brought legendary players back as animated bobbleheads, fun, nostalgic, and instantly NBA. We recorded voices across the country, dropped standout animation, pushed it everywhere from social to jumbotrons, and added an SMS campaign that got fans to act. This wasn’t greenwashing, it was real impact, rooted in culture.
Boosted by teams, players, and NBA Brasil. Covered in USA Today, SBJ, Yale Climate Connections. Featured at Green Sports Alliance Summit
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